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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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Subject
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Brand equity
Consumer behaviour
Internationales Marketing
Brand management
286
Markenführung
286
Konsumentenverhalten
254
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
104
Relationship marketing
104
Einzelhandel
75
Retail trade
75
Social Web
52
Social web
52
Internet marketing
38
Online-Marketing
38
Customer satisfaction
36
Kundenzufriedenheit
36
Handelsmarke
34
Store brand
34
Luxury goods
29
Luxusgüter
29
Brand loyalty
27
Markentreue
24
Fashion
22
Mode
22
Marketing management
20
Marketingmanagement
20
Social media
18
Advertising effects
17
Confidence
17
Online retailing
17
Online-Handel
17
Vertrauen
17
Werbewirkung
17
Dienstleistungsqualität
16
Emotion
16
Service quality
16
Viral marketing
14
Virales Marketing
14
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Undetermined
220
Free
3
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Article
255
Book / Working Paper
1
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Article in journal
256
Aufsatz in Zeitschrift
256
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Conference proceedings
1
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1
Sammelwerk
1
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Language
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English
256
Author
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Park, Jungkun
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dawes, John
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gustafsson, Anders
2
Gázquez-Abad, Juan Carlos
2
Ha, Sejin
2
Hair, Joseph F.
2
Hamin, Hamin
2
Han, Heesup
2
Hong, EunPyo
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
436
The journal of brand management : an international journal
296
The journal of product & brand management
296
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
86
International journal of hospitality management
78
Journal of marketing communications
78
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
Journal of international consumer marketing
61
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
57
International marketing review
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
52
Journal of marketing
49
Journal of promotion management : JPM
49
The journal of consumer marketing
49
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of international marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of retailing
36
Journal of Islamic marketing
35
European journal of marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
The international review of retail, distribution and consumer research
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
256
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
5
"New and old" : consumer evaluations of co-
branding
between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
8
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
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