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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Kundenintegration"
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Search: subject_exact:"Soziale Internetplattform"
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Brand image
Kundenintegration
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
93
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Einzelhandel
20
Retail trade
20
Brand
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Markenartikel
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Advertising effects
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Werbewirkung
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Emotion
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Fashion
14
Mode
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Social network
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Soziales Netzwerk
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Social commerce
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Social relations
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Soziale Beziehungen
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Carlson, Jamie
2
Hua, Lian-Lian
2
Kumar, Jitender
2
Kumar, Vikas
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Voola, Ranjit
2
Zhang, Mingli
2
Abbasi, Amir Zaib
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Abbes, Intissar
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Agrawal, Shiv Ratan
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Aksoy, Nilsah Cavdar
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Alalwan, Ali Abdallah
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Algharabat, Raed
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Arizal N
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Aznuriyandi
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Baabdullah, Abdullah Mohammed
1
Bambauer-Sachse, Silke
1
Barakat, Karine Aoun
1
Becker, Jörg
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Breazeale, Michael
1
Casper Ferm, Lars-Erik
1
Chen, Fei-Lung
1
Cheung, Man Lai
1
Coelho, Pedro Simões
1
Cortese, Juliann
1
Dabbous, Amal
1
Davis, Robert
1
Davison, Robert M.
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Dayan, Mumin
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Dehyadegari, Saeid
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Ding Hooi Ting
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Diwanji, Vaibhav S.
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Dong, Xuebing
1
Eugene Cheng-xi Aw
1
Fu, Mingqiu
1
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1
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Journal of retailing and consumer services
Journal of business research : JBR
96
The journal of brand management : an international journal
43
The journal of product & brand management
41
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Technological forecasting & social change : an international journal
19
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing communications
17
Journal of strategic marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Psychology & marketing
15
Tourism management : research, policies, practice
15
International journal of advertising : the review of marketing communications
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing intelligence & planning
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of technology marketing : IJTMkt
12
Tourism management perspectives : TMP
12
Asia Pacific journal of marketing and logistics
11
Business horizons
11
Cogent business & management
11
Journal of fashion marketing and management
11
Journal of internet commerce
11
Journal of marketing
11
International journal of electronic marketing and retailing : IJEMR
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of service management
9
Journal of electronic commerce research : JECR
8
Journal of promotion management : JPM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
International journal of consumer studies
7
International journal of electronic commerce : IJEC
7
Journal of global marketing
7
Journal of management information systems : JMIS
7
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ECONIS (ZBW)
53
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
6
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
7
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
8
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
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