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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Brand management
286
Markenführung
286
Konsumentenverhalten
254
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
104
Relationship marketing
104
Einzelhandel
75
Retail trade
75
Social Web
52
Internet marketing
38
Online-Marketing
38
Customer satisfaction
36
Kundenzufriedenheit
36
Handelsmarke
34
Store brand
34
Luxury goods
29
Luxusgüter
29
Brand loyalty
27
Markentreue
24
Fashion
22
Mode
22
Marketing management
20
Marketingmanagement
20
Social media
18
Advertising effects
17
Confidence
17
Online retailing
17
Online-Handel
17
Vertrauen
17
Werbewirkung
17
Dienstleistungsqualität
16
Emotion
16
Service quality
16
Viral marketing
14
Virales Marketing
14
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Undetermined
222
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3
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Article
256
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
257
Conference paper
2
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2
Collection of articles of several authors
1
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1
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Language
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English
257
Author
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Park, Jungkun
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dawes, John
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gustafsson, Anders
2
Gázquez-Abad, Juan Carlos
2
Ha, Sejin
2
Hair, Joseph F.
2
Hamin, Hamin
2
Han, Heesup
2
Hong, EunPyo
2
Hu, JiaJing
2
Hyun, Hyowon
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
446
The journal of brand management : an international journal
296
The journal of product & brand management
296
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
85
European journal of marketing : EJM
82
Marketing intelligence & planning
76
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of promotion management : innovations in planning and applied research
66
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
Journal of strategic marketing
63
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
58
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International marketing review
51
Journal of promotion management : JPM
50
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
257
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257
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
5
"New and old" : consumer evaluations of co-
branding
between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
8
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
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