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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer-brand relationship"
~subject:"Emotion"
~subject:"Mobile Business"
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Consumer-brand relationship
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Mobile Business
Mobile Marketing
11
Mobile marketing
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Journal of retailing and consumer services
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
SpringerLink / Bücher
4
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung der Unternehmen
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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ECONIS (ZBW)
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1
Why do we prefer humans to artificial intelligence in telemarketing? : a mind perception explanation
Li, Sixian
;
Peluso, Alessandro M.
;
Duan, Jinyun
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014235381
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
5
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
6
How many, how often, and how new? : a multivariate profiling of mobile app users
Liu, Feng
;
Zhao, Shaoqiong
;
Li, Yang
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011743138
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