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~isPartOf:"Journal of retailing and consumer services"
~subject:"Emotion"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject:"Werbung"
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Emotion
Relationship marketing
Social Web
Consumer behaviour
189
Konsumentenverhalten
189
Internet marketing
182
Online-Marketing
182
Social web
97
Online retailing
75
Online-Handel
75
Advertising
59
Werbung
57
Beziehungsmarketing
54
Advertising effects
53
Werbewirkung
53
Brand management
49
Markenführung
49
Viral marketing
48
Virales Marketing
48
E-commerce
42
Electronic Commerce
42
Einzelhandel
35
Retail trade
35
Social media
33
Brand image
32
Markenimage
32
Customer satisfaction
27
Kundenzufriedenheit
27
Website
23
Brand
20
Confidence
19
Markenartikel
19
Vertrauen
19
Distribution channel
15
Vertriebsweg
15
Customer integration
14
Kundenintegration
14
Luxury goods
12
Luxusgüter
12
Online reviews
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131
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131
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131
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English
131
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Thaichon, Park
5
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Ladhari, Riadh
3
Park, Jungkun
3
Septianto, Felix
3
Souiden, Nizar
3
Abbasi, Amir Zaib
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Chiew, Tung Moi
2
Hong, EunPyo
2
Hyun, Hyowon
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Qi, Zhou
2
Quach, Sara
2
Shah, Adnan Muhammad
2
Shareef, Mahmud Akhter
2
Sokolova, Karina
2
Toufaily, Elissar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmad, Norita B.
1
Ahmed, Qazi Mohammed
1
Ahn, Jiseon
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Khateeb, Amr
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
232
International journal of internet marketing and advertising : IJIMA
123
International journal of advertising : the review of marketing communications
88
Journal of marketing communications
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
64
Technological forecasting & social change : an international journal
61
International journal of hospitality management
55
Journal of advertising research
52
SpringerLink / Bücher
52
Tourism management : research, policies, practice
50
The journal of product & brand management
49
Business horizons
48
Information systems research : ISR
47
International journal of electronic marketing and retailing : IJEMR
47
Journal of internet commerce
46
Journal of management information systems : JMIS
45
Cogent business & management
43
Psychology & marketing
42
Marketing intelligence & planning
41
International journal of technology marketing : IJTMkt
37
The journal of brand management : an international journal
35
Journal of marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of strategic marketing
34
International journal of advertising : the quarterly review of marketing communications
33
International journal of contemporary hospitality management
33
Springer eBook Collection
33
Journal of travel and tourism marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Electronic commerce research
30
Young consumers : insight and ideas for responsible marketers
29
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
28
International journal of e-business research : an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
131
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
4
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
10
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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