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~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Online-Marketing
93
Beziehungsmarketing
65
Relationship marketing
65
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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Undetermined
107
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1
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Article
115
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Article in journal
115
Aufsatz in Zeitschrift
115
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English
115
Author
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Rana, Nripendra P.
5
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Park, Jungkun
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tafesse, Wondwesen
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alrawad, Mahmaod
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaza, Nwamaka
1
Annamalai, Balamurugan
1
Argyris, Young Anna
1
Ashaduzzaman, Md
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
234
International journal of internet marketing and advertising : IJIMA
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of marketing communications
67
Technological forecasting & social change : an international journal
67
Tourism management : research, policies, practice
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Information systems research : ISR
59
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
51
Journal of management information systems : JMIS
50
The journal of product & brand management
49
Business horizons
48
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
43
SpringerLink / Bücher
43
Cogent business & management
42
Journal of marketing management : MM
38
International journal of technology marketing : IJTMkt
37
Journal of marketing
37
Psychology & marketing
37
Electronic commerce research
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of advertising research
32
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
32
International journal of contemporary hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Springer eBook Collection
31
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ECONIS (ZBW)
115
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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