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~isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Kundenintegration
Virales Marketing
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
93
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Einzelhandel
20
Retail trade
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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58
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58
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English
58
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Rana, Nripendra P.
4
Baabdullah, Abdullah Mohammed
2
Carlson, Jamie
2
Dwivedi, Yogesh Kumar
2
Hua, Lian-Lian
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Voola, Ranjit
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alrawad, Mahmaod
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonifield, Carolyn M.
1
Butcher, Ken
1
Byun, Kate Jeonghee
1
Casper Ferm, Lars-Erik
1
Chakraborty, Shibashish
1
Cho, Minhee
1
Chomvilailuk, Rojanasak
1
Cortese, Juliann
1
Davison, Robert M.
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Doha, Ahmed
1
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Journal of retailing and consumer services
Journal of business research : JBR
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing communications
36
International journal of hospitality management
35
Information systems research : ISR
33
Tourism management : research, policies, practice
32
Journal of management information systems : JMIS
31
Technological forecasting & social change : an international journal
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of advertising : the review of marketing communications
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Psychology & marketing
22
Electronic commerce research
21
Journal of electronic commerce research : JECR
21
Journal of marketing management : MM
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of promotion management : innovations in planning and applied research
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of technology marketing : IJTMkt
18
Journal of travel and tourism marketing
18
Journal of hospitality marketing & management
17
Business horizons
16
Journal of marketing research : JMR
15
Journal of strategic marketing
15
The journal of brand management : an international journal
15
International journal of consumer studies
14
Journal of internet commerce
14
International journal of business information systems : IJBIS
13
The journal of services marketing
13
Electronic markets : the international journal on networked business
12
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ECONIS (ZBW)
58
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
5
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
6
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
7
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
10
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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