//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile marketing"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile communications"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Mobile marketing
Mobile communications
70
Mobilkommunikation
70
Consumer behaviour
55
Konsumentenverhalten
55
Customer satisfaction
24
Kundenzufriedenheit
24
Mobile Business
24
Mobile business
24
Beziehungsmarketing
20
Relationship marketing
20
Innovation adoption
16
Innovationsakzeptanz
16
Dienstleistungsqualität
15
Mobile phone
15
Mobiltelefon
15
Service quality
15
Mobile Anwendung
10
Mobile application
10
Online retailing
10
Online-Handel
10
Einzelhandel
9
Retail trade
9
Confidence
8
Internet marketing
8
Mobile Marketing
8
Online-Marketing
8
Vertrauen
8
Beschwerdemanagement
7
Complaint management
7
Mobile commerce
6
Satisfaction
6
Social Web
6
Social web
6
Customer service
5
Electronic money
5
Elektronisches Geld
5
Kundenservice
5
Trust
5
Brand image
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Dissertation u.a. Prüfungsschriften
Forschungsbericht
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Azemi, Yllka
1
Bredican, John
1
Chiadmi, Nour-Eddine
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
Hobson, Ana
1
Huang, Lijuan
1
Högberg, Johan
1
Kim, Hee Jin
1
Kim, Jongki
1
Ladhari, Riadh
1
Ma, Ngai Ki
1
Mou, Jian
1
Ozuem, Wilson
1
See-To, Eric
1
Shams, Poja
1
Song, Hayeon
1
Souiden, Nizar
1
Strasheim, Arien
1
Ström, Roger
1
Vendel, Martin
1
Wiid, Ria
1
Wu, Cheng-Lung
1
Wästlund, Erik
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business education & accreditation : BEA
1
Electronic commerce research
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
5
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
6
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
7
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
8
Mobile marketing : a literature review on its value for consumers and retailers
Ström, Roger
;
Vendel, Martin
;
Bredican, John
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1001-1012
Persistent link: https://www.econbiz.de/10010437692
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->