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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Coupons"
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Kundenbindungsprogramm
42
Loyalty program
42
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
22
Relationship marketing
22
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
Sales promotion
5
Verkaufsförderung
5
E-commerce
4
Electronic Commerce
4
Preismanagement
4
Pricing strategy
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
2
Direct marketing
2
Direktmarketing
2
Food trade
2
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English
42
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Jin, Hyun Seung
2
Li, Zonghuo
2
Meyer-Waarden, Lars
2
Souiden, Nizar
2
Wang, Di
2
Yang, Wensheng
2
Abratt, Russell
1
Agarwal, Reeti
1
Amos, Clinton
1
Arbore, Alessandro
1
Arranz, Ana M Gutiérrez
1
Azeem, Muhammad Masood
1
Baccouche, Mona
1
Baker, Derek
1
Barat, Somjit
1
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1
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1
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1
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1
Bowman, Douglas
1
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1
Bruwer, Johan
1
Cao, Jingjing
1
Cartiñas, Mónica
1
Chan, Haksin
1
Chan, May
1
Chao, Chih-Wei
1
Chaouali, Walid
1
Chen, Lin
1
Chen, Xudong
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Colliander, Jonas
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Danaher, Peter J.
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De Canio, Francesca
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Eason, C. Clifton
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Estes, Zachary
1
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Journal of retailing and consumer services
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
17
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Journal of Product & Brand Management
10
SpringerLink / Bücher
10
Journal of hospitality marketing & management
9
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
International journal of retail & distribution management
7
Journal of revenue and pricing management
7
NBER working paper series
7
The service industries journal
7
European journal of operational research : EJOR
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Marketing Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Working paper / National Bureau of Economic Research, Inc.
6
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of Consumer Marketing
4
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ECONIS (ZBW)
42
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42
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1
The effects of constrained mobile
coupons
in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
2
How online reviews and
coupons
affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
3
The determinants of women's redemption of geo-targeted m-
coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel
coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
6
Empirical decomposition of customer responses to discount
coupons
in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
7
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
8
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
9
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
10
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
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