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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Promotion"
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Sales promotion
63
Consumer behaviour
62
Konsumentenverhalten
62
Verkaufsförderung
62
Einzelhandel
26
Retail trade
26
Preismanagement
17
Pricing strategy
17
Low-cost strategy
13
Niedrigpreisstrategie
13
Rabatt
11
Rebate
11
Beziehungsmarketing
9
Online retailing
9
Online-Handel
9
Relationship marketing
9
Food retailing
8
Lebensmitteleinzelhandel
8
Brand management
7
Einzelhandelspreis
7
Ladengestaltung
7
Markenführung
7
Retail price
7
Store design
7
Advertising effects
6
Promotion
6
Werbewirkung
6
Advertising
5
Brand
5
Discounting
5
Diskontierung
5
Experiment
5
Food
5
Kundenbindungsprogramm
5
Lebensmittel
5
Loyalty program
5
Markenartikel
5
Theorie
5
Theory
5
USA
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84
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English
84
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
3
Bogomolova, Svetlana
2
Cohen, Justin
2
Hardesty, David M.
2
Sahay, Arvind
2
Abril Barrie, Carmen
1
Akpinar, Ezgi
1
Alvarez, Antonio M.
1
Andrews, Demetra
1
Andrews, Lynda
1
Antéblian, Blandine
1
Arora, Anuja
1
Aslani, Shirin
1
Aurier, Philippe
1
Bae, Kunwoo
1
Bai, Peijie
1
Bailey, Ainsworth Anthony
1
Ballantine, Paul W.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Nirmalya
1
Banerjee, Prantosh J.
1
Bansal, Shivam
1
Barrales-Molina, Vanesa
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Bigdellou, Saeide
1
Blom, Angelica
1
Boto-García, David
1
Brakus, J. Joško
1
Byun, Kate Jeonghee
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Caruso, William
1
Chen, Bo-Hsiang
1
Chen, Haipeng
1
Chen, Hang
1
Cheng, Yin-Hui
1
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Journal of retailing and consumer services
Discussion paper series / IZA
662
Policy Research Working Paper Series
528
Working paper / National Bureau of Economic Research, Inc.
379
NBER working paper series
373
IZA Discussion Paper
345
NBER Working Paper
322
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
251
Discussion paper / Centre for Economic Policy Research
190
World Bank E-Library Archive
186
Policy research working paper : WPS
182
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
150
Journal of air transport management
148
CESifo working papers
143
SpringerLink / Bücher
141
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
141
Kom / Kommission der Europäischen Gemeinschaften
136
Working paper
135
Discussion paper
117
Journal of business research : JBR
115
World Bank Policy Research Working Paper
115
Europäische Hochschulschriften / 5
110
Journal of health economics
100
Labour economics : official journal of the European Association of Labour Economists
99
ILO Working Papers
95
Sozialer Fortschritt : unabhängige Zeitschrift für Sozialpolitik
91
Intereconomics : review of European economic policy
90
Economic development quarterly : the journal of American economic revitalization
89
International labour review
89
Mitteilungen aus der Arbeitsmarkt- und Berufsforschung
88
Applied economics
80
Employment working paper
78
IMF working papers
75
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung WZB, Abteilung Arbeitsmarktpolitik und Beschäftigung : Forschungsschwerpunkt Bildung, Arbeit und Lebenschancen
68
IZA world of labor : evidence-based policy making
68
AMS-Report
66
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
66
IZA Discussion Papers
65
ZEW discussion papers
65
The economic journal : the journal of the Royal Economic Society
64
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ECONIS (ZBW)
84
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Coupon
promotion
and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Fear appeals and coping appeals for health product
promotion
: impulsive purchasing or psychological distancing?
Fu, Shixuan
;
Zheng, Xiaojiang
;
Wang, Hongpeng
;
Luo, Yunzhong
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
Saved in:
4
Dynamic cooperative
promotion
in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Saved in:
5
Better or worse? : effects of online
promotion
habits on customer value : an empirical study
Wang, Qian
;
Chen, Hang
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366323
Saved in:
6
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
7
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
8
Optimal
promotion
planning for a product launch in the presence of word-of-mouth
Bigdellou, Saeide
;
Aslani, Shirin
;
Modarres, Mohammad
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209563
Saved in:
9
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
10
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
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