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~isPartOf:"Journal of revenue and pricing management"
~subject:"Communication industry"
~subject:"Deutschland"
~subject:"Preismanagement"
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Communication industry
Deutschland
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Brand
11
Markenartikel
11
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9
Consumer behaviour
9
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9
Markenführung
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7
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brands
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Abdul, Waheed Kareem
1
Aghaei, Mohammad
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Deale, Cynthia S.
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Kadyan, Sunil
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Lee, Jaeyong
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Journal of revenue and pricing management
Markenartikel : das Magazin für Markenführung
36
Journal of retailing and consumer services
19
SpringerLink / Bücher
15
Jahrbuch der Absatz- und Verbrauchsforschung
11
Wettbewerb in Recht und Praxis : wrp
11
Journal of business research : JBR
10
European journal of operational research : EJOR
9
Europäische Hochschulschriften / 5
8
Der Betrieb
7
Wirtschaft und Wettbewerb
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Betriebs-Berater : BB
6
Gabler Edition Wissenschaft
6
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
International journal of production economics
6
Journal of retailing
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Research
6
Schriften zu Marketing und Management
6
Journal of marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
5
The journal of brand management : an international journal
5
Die Betriebswirtschaft : DBW
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Hamburger Schriften zur Marketingforschung
4
Journal of economics & management strategy : JEMS
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Names in commerce and industry : past and present
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Spuren der Wirklichkeit : soziologische Beiträge
4
The Trademark reporter
4
The journal of product & brand management
4
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Betriebswirtschaftliche Forschung und Praxis : BFuP
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ECONIS (ZBW)
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1
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
2
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
3
Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model
Aghaei, Mohammad
- In:
Journal of revenue and pricing management
20
(
2021
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10012487089
Saved in:
4
Effect of the price drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
5
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
6
Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models
Ratliff, Richard
;
Gallego, Guillermo
- In:
Journal of revenue and pricing management
12
(
2013
)
6
,
pp. 509-523
Persistent link: https://www.econbiz.de/10010221811
Saved in:
7
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
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