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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Leistungsbündel"
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Search: subject_exact:"Industriedienstleistungen"
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Leistungsbündel
Bundling strategy
17
Preismanagement
7
Pricing strategy
7
Consumer behaviour
6
Konsumentenverhalten
6
Theorie
6
Theory
6
Preisdifferenzierung
4
Price discrimination
4
Monopol
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Monopoly
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bundling
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Dienstleistungsqualität
2
Dienstleistungssektor
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Game theory
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Service industry
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Service quality
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Spieltheorie
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USA
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United States
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pricing
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2002-2006
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2003-2005
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Airline
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Asymmetric information
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Asymmetrische Information
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B-to-B-Marketing
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Beziehungsmarketing
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Breitbandkommunikation
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Broadband communications
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Business model
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Business-to-business marketing
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Canada
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China
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Concession
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Corporate culture
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Customer analysis
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Customer integration
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Customer satisfaction
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Article
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English
17
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Moon, Jihwan
2
Shugan, Steven M.
2
Witell, Lars
2
Alexandrov, Alexei
1
Balachander, Subramanian
1
Basu, Amiya
1
Bedre-Defolie, Özlem
1
Bhargava, Hemant K.
1
Chintagunta, Pradeep K.
1
Derdenger, Timothy
1
Edvardsson, Bo
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Fay, Scott
1
Forkmann, Sebastian
1
Gebauer, Heiko
1
Ghosh, Bikram
1
Gil, Ricard
1
Gustafsson, Anders
1
Hartmann, Wesley R.
1
Henneberg, Stephan
1
Hogreve, Jens
1
Jiang, Yuanchun
1
Kemerer, Chris F.
1
Kindström, Daniel
1
Kumar, Nanda S.
1
Kumar, Vineet
1
Liu, Hongju
1
Liu, Yezheng
1
Muenkhoff, Eva
1
Schaarschmidt, Mario
1
Shang, Jennifer
1
Shi, Qiaoni
1
Stock, Axel
1
Subramaniam, Ramanathan
1
Ulaga, Wolfgang
1
Venkatesh, R.
1
Vitharana, Padmal
1
Walsh, Gianfranco
1
Wang, Xuehua
1
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Journal of service research : JSR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
103
SpringerLink / Bücher
48
International journal of production economics
42
International journal of production research
38
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Marketing von Solutions : innovative Ansätze und Best Practices
16
Discussion paper / Centre for Economic Policy Research
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
NBER working paper series
14
Research
14
Economics letters
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
NBER Working Paper
13
The journal of industrial economics
13
Gabler Edition Wissenschaft
12
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Research technology management : RTM
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
11
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Europäische Hochschulschriften / 5
10
Faculty & research / Insead : working paper series
10
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
10
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
10
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
10
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ECONIS (ZBW)
17
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1
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
2
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
3
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
4
Driver configurations for successful service infusion
Forkmann, Sebastian
;
Henneberg, Stephan
;
Witell, Lars
; …
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011736763
Saved in:
5
Revenue and profit implications of industrial service strategies
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
Saved in:
6
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
7
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
8
Retailer-driven product bundling in a distribution channel
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10009702503
Saved in:
9
The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions
Wang, Xuehua
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10009266747
Saved in:
10
Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Jiang, Yuanchun
;
Shang, Jennifer
;
Kemerer, Chris F.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 737-752
Persistent link: https://www.econbiz.de/10009299469
Saved in:
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