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~isPartOf:"Journal of social marketing : JSOCM"
~isPartOf:"Psychology & marketing"
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Social marketing
49
Social Marketing
39
Consumer behaviour
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Gesundheitsvorsorge
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Preventive care
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Advertising effects
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Journal of social marketing : JSOCM
Psychology & marketing
International review on public and non-profit marketing
39
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Health marketing quarterly
33
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
5
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1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
The role of social marketing in promoting quality of life through the lens of sustainable consumption
Christie, Lorna
;
Venter de Villiers, Marike
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 419-433
Persistent link: https://www.econbiz.de/10014311996
Saved in:
3
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
4
A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
5
Addressing food waste with a socio-cultural approach to social marketing
Sutinen, Ulla-Maija
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 256-274
Persistent link: https://www.econbiz.de/10013274479
Saved in:
6
Increasing employer willingness to hire people with disability : the perspective of disability employment service providers
Mahasneh, Rola
;
Randle, Melanie
;
Gordon, Rob
;
Algie, …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 361-379
Persistent link: https://www.econbiz.de/10014311980
Saved in:
7
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
8
Formative research for a social marketing safety campaign at a biomedical research facility
Lagoe, Carolyn A.
;
Newcomer, Derek
;
Fico, Ashley
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014426709
Saved in:
9
Social marketing framework for anti-littering behavior : an integrated serial mediation model
Kaur, Ranjit
;
Pandher, Jagwinder Singh
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 528-553
Persistent link: https://www.econbiz.de/10014426710
Saved in:
10
Perceptions underlying road safety behaviours of drivers in urban Ghana : a health-belief and planned behaviour perspective
Odoom, Raphael
;
Odoom, Priscilla Teika
;
Essandoh, Mavis
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 631-657
Persistent link: https://www.econbiz.de/10014426719
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