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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Arbeitsgruppe"
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Search: subject_exact:"Sportmarketing"
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Arbeitsgruppe
Sportmarketing
138
Sports marketing
138
Consumer behaviour
78
Konsumentenverhalten
78
Professional sports
76
Profisport
76
Sport
63
Sports
63
Sport organization
43
Sportorganisation
43
Football
34
Fußball
34
Sport event
30
Sportveranstaltung
30
Sponsoring
26
Sponsorship
26
USA
21
United States
21
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
Beziehungsmarketing
17
Relationship marketing
17
Personality psychology
14
Persönlichkeitspsychologie
14
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Social Web
10
Social web
10
fan identification
10
Management
9
Sport policy
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Sportpolitik
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consumer behavior
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Sport management
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Sportmanagement
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English
8
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Katz, Matthew
2
Wann, Daniel L.
2
Baker, Thomas A., III.
1
Behrens, Anton
1
Chang, Yonghwan
1
Delia, Elizabeth B.
1
Du, Hui
1
Fink, Janet S.
1
Heere, Bob
1
Inoue, Yuhei
1
James, Jeffrey D.
1
Jin, Hyun Seung
1
Kwak, Dae Hee
1
Larkin, Ben
1
Mahar, Chris
1
Pontes, Nicolas
1
Pontes, Vivian
1
Pradhan, Sean
1
Uhrich, Sebastian
1
Yang, Yanxiang
1
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
Sport management review
14
European Sport management quarterly : ESMQ
11
International journal of sports marketing & sponsorship
9
International journal of sport management and marketing : IJSMM
8
Corporate reputation review
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
Emotions and social interaction through the lens of service-dominant logic
1
International journal of sport finance
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing analysis in sport business : global perspectives
1
Marketing letters : a journal of research in marketing
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
Sport, Business and Management : an international journal ; SBM
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The journal of asset management
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
1
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ECONIS (ZBW)
8
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1
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
2
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
3
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
4
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
5
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
6
Toward a better understanding of fan aggression and dysfunction : the moderating role of collective narcissism
Larkin, Ben
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011998384
Saved in:
7
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
8
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
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