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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing island destinations : concepts and cases"
~isPartOf:"Tourism planning & development"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Fremdenverkehrsmarketing"
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Brand management
Tourism marketing
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Jeuring, Jelmer Hendrik Gerard
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Journal of strategic marketing
Marketing intelligence & planning
Marketing island destinations : concepts and cases
Tourism planning & development
Tourism management : research, policies, practice
24
Journal of travel and tourism marketing
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Journal of destination marketing & management
10
Journal of vacation marketing : an international journal
9
Tourism management perspectives : TMP
9
International journal of leisure and tourism marketing : IJLTM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Enlightening tourism : ET ; a pathmaking journal
7
Journal of business research : JBR
6
Journal of hospitality and tourism insights
6
Journal of vacation marketing
6
Cogent business & management
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Tourism review
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Journal of marketing management : MM
4
Journal of retailing and consumer services
4
The journal of product & brand management
4
Tourism and hospitality research : the surrey quarterly review
4
European research studies
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Journal of hospitality marketing & management
3
Schriftenreihe der School of International Business, Internationaler Studiengang fĂĽr Tourismusmanagement (ISTM)
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Tourism and hospitality research : THR
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Annals of tourism research : ATR ; a social sciences journal
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Baltic Journal of Economic Studies
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Benchmarking : an international journal
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Brand research : [an outcome of the second International Conference on Brand Management]
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European journal of marketing
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European research on management and business economics
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International journal of Indian culture and business management : IJICBM
2
International journal of contemporary hospitality management
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International review on public and non-profit marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of tourism, sustainability and well-being
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Marketing theory
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ECONIS (ZBW)
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
3
Challenges of branding Iran : perspectives of Iranian tourism suppliers
Khodadadi, Masood
- In:
Tourism planning & development
16
(
2019
)
1
,
pp. 112-117
Persistent link: https://www.econbiz.de/10012174499
Saved in:
4
Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel
;
Leicht, Thomas
;
Marongiu, Lidia
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
Saved in:
5
Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jeuring, Jelmer Hendrik Gerard
;
Haartsen, Tialda
- In:
Tourism planning & development
14
(
2017
)
2
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011647966
Saved in:
6
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
7
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
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