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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Firm performance"
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Search: subject_exact:"Branding"
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Firm performance
Brand management
214
Markenführung
214
Consumer behaviour
122
Konsumentenverhalten
122
Brand image
120
Markenimage
120
Brand
76
Markenartikel
76
Beziehungsmarketing
52
Relationship marketing
52
Marketing management
30
Marketingmanagement
30
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Advertising effects
17
Werbewirkung
17
Brand loyalty
15
Corporate reputation
13
Customer integration
13
Firmenimage
13
Kundenintegration
13
Brand architecture
11
Customer satisfaction
11
Designation of origin
11
Emerging economies
11
Herkunftsbezeichnung
11
Kundenzufriedenheit
11
Luxury goods
11
Luxusgüter
11
Narrative Methode
11
Narrative method
11
Schwellenländer
11
Markentreue
10
Unternehmenserfolg
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Emotion
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Merrilees, Bill
3
Wong, Ho Yin
2
Agbemabiese, George Cudjoe
1
Anning-Dorson, Thomas
1
Bridson, Kerrie Christine
1
Evans, Jody
1
García-Madariaga, Jesús
1
Hanson, Nicole
1
Jerez, Miguel
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M'zungu, Simon
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Mensah, Priscilla
1
Miller, Dale
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Ngo, Liem Viet
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O'Cass, Aron
1
Odoom, Raphael
1
Oliveira, Marta Olivia Rovedder de
1
Ratten, Vanessa
1
Sharpe, Stacey
1
Siahtiri, Vida
1
Silva, Tamires Silva da
1
Sonza, Igor Bernardi
1
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Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of brand management : an international journal
6
European journal of marketing : EJM
4
The journal of product & brand management
4
The journal of business & industrial marketing
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
IIMB management review
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of hospitality management
2
Journal of family business strategy
2
Journal of intellectual capital
2
Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
2
Journal of world business : JWB
2
NBER working paper series
2
The changing nature of doing business in transition economies
2
Tourism economics : the business and finance of tourism and recreation
2
AI-driven marketing research and data analytics
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
African journal of business and economic research : AJBER
1
Akzente
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business horizons
1
Cogent business & management
1
Contemporary economics
1
Economia e politica industriale
1
Economic annals
1
Essays on interfirm and intrafirm brand combinations
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
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ECONIS (ZBW)
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date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
3
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
4
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
5
Brand compass : charting a course to improve firm performance
Bridson, Kerrie Christine
;
Evans, Jody
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10011861443
Saved in:
6
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
7
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
8
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
9
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
10
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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