//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
241
Marketingmanagement
241
Marketing
54
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
KMU
27
SME
27
market orientation
27
Strategic management
26
Strategisches Management
26
Competitive advantage
21
Wettbewerbsvorteil
21
Innovation
20
Internet marketing
18
Online-Marketing
18
Brand image
15
Emerging economies
15
Markenimage
15
Schwellenländer
15
Großbritannien
14
United Kingdom
14
Innovation management
13
Innovationsmanagement
13
Social Web
12
Social web
12
marketing strategy
11
Brand
10
Erfolgsfaktor
10
International marketing
10
Internationales Marketing
10
Lieferantenmanagement
10
New product development
10
Produktentwicklung
10
Selling
10
more ...
less ...
Online availability
All
Undetermined
104
Free
2
Type of publication
All
Article
264
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
270
Aufsatz in Zeitschrift
270
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Language
All
English
270
Author
All
Gilmore, Audrey
10
Lane, Nikala
7
O'Cass, Aron
6
Gupta, Mahesh Chander
4
Modi, Pratik
4
Piercy, Niall
4
Sahi, Gurjeet Kaur
4
Baron, Steve
3
Brennan, Ross
3
Carson, David
3
Gao, Yuhui
3
Mattsson, Jan
3
Melewar, T. C.
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Piercy, Nigel
3
Simkin, Lyndon
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Brown, Stephen
2
Coffie, Stanley
2
Cravens, David W.
2
Crick, James M.
2
Dibb, Sally
2
Durkin, Mark
2
Engelen, Andreas
2
Harrigan, Paul
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Leenders, Mark A. A. M.
2
Mavondo, Felix T.
2
McDowell, Raymond
2
Merrilees, Bill
2
Miles, Morgan P.
2
Osaki, Takanori
2
Ozuem, Wilson
2
more ...
less ...
Published in...
All
Journal of strategic marketing
The marketing review
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Marketing intelligence & planning
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
more ...
less ...
Source
All
ECONIS (ZBW)
270
Showing
251
-
260
of
270
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
251
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
252
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
Saved in:
253
Engendering a market orientation: exploring the invisible role of leaders' personal values
Gao, Yuhui
;
Bradley, Frank
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003493724
Saved in:
254
Within-country ethnic differences and product positioning: a comparison of the perceptions of two British sub-cultures
Pankhania, Asha
;
Lee, Nick
;
Hooley, Graham
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 121-138
Persistent link: https://www.econbiz.de/10003493774
Saved in:
255
The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs
Furrer, Olivier
;
Alexandre, Maria T.
;
Sudharshan, Devanathan
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 161-183
Persistent link: https://www.econbiz.de/10003494021
Saved in:
256
Framing the problematic relationship between the marketing and operations functions
Piercy, Niall
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10003494022
Saved in:
257
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
Saved in:
258
A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.
;
Morgan, Robert
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003494025
Saved in:
259
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
260
Sustainable marketing - the case of Northern Cyprus
Gilmore, Audrey
;
Carson, David
;
Fawcett, Lyn
; …
- In:
The marketing review
7
(
2007
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10003501536
Saved in:
First
Prev
18
19
20
21
22
23
24
25
26
27
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->