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~isPartOf:"Journal of strategic marketing"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 5 applied filters
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Destination management
Firmenimage
Brand management
110
Markenführung
110
Brand image
71
Consumer behaviour
71
Konsumentenverhalten
71
Markenimage
71
Brand
40
Markenartikel
40
Beziehungsmarketing
29
Relationship marketing
29
Marketing management
27
Marketingmanagement
27
Social Web
13
Social web
13
Internet marketing
12
Online-Marketing
12
Customer satisfaction
11
Kundenzufriedenheit
11
Narrative Methode
9
Narrative method
9
Sportmarketing
9
Sports marketing
9
Luxury goods
8
Luxusgüter
8
Advertising effects
7
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Sponsoring
7
Sponsorship
7
Werbewirkung
7
brand equity
7
branding
7
market orientation
7
Brand architecture
6
Brand loyalty
6
Customer integration
6
Firm performance
6
Football
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Article
9
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Article in journal
Conference paper
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9
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English
9
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Smith, Katherine Taken
2
Amawate, Vibhas
1
Barnier, Virginie de
1
Ben Youssef, Kamel
1
Deb, Madhurima
1
Dunbar, Seth
1
Hanson, Nicole
1
Hartland, Trevor
1
Jin, Hyun Seung
1
Johns, Raechel
1
Khojastehpour, Morteza
1
Leicht, Thomas
1
Marongiu, Lidia
1
Martin, Brett
1
Moussa, Anthony
1
Sharifsamet, Seyedamir
1
Sharma, Vinay Kumar
1
Sharpe, Stacey
1
Smith, L. Murphy
1
Smith, Murphy
1
Wang, Kun
1
Williams-Burnett, Nicola
1
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Published in...
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Journal of strategic marketing
Tourism management : research, policies, practice
65
Journal of travel and tourism marketing
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
The journal of brand management : an international journal
49
Journal of business research : JBR
48
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Tourism management perspectives : TMP
30
Journal of destination marketing & management
29
Journal of retailing and consumer services
23
Journal of vacation marketing
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of vacation marketing : an international journal
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Marketing intelligence & planning
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of hospitality marketing & management
12
Asia Pacific journal of marketing and logistics
11
Journal of business ethics : JOBE
11
Tourism and hospitality research : THR
11
Tourism review
11
European journal of marketing : EJM
10
International journal of leisure and tourism marketing : IJLTM
10
Theoretical and applied economics : GAER review
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of hospitality and tourism insights
9
Cogent business & management
8
International journal of contemporary hospitality management
8
Qualitative market research : an international journal
8
Tourism review : the official journal of the AIEST
8
Administrative Sciences : open access journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of business strategy
6
Journal of marketing communications
6
Enlightening tourism : ET ; a pathmaking journal
5
International journal of hospitality management
5
Journal of Islamic marketing
5
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
2
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
3
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
4
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
5
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
6
Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel
;
Leicht, Thomas
;
Marongiu, Lidia
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
Saved in:
7
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
8
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
9
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
Saved in:
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