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~isPartOf:"Journal of strategic marketing"
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Green marketing
10
Öko-Marketing
9
Environmental consciousness
6
Umweltbewusstsein
6
Consumer behaviour
5
Environmental management
5
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5
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5
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5
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5
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4
green marketing
4
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4
Brand image
2
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2
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2009-2011
1
Beziehungsmarketing
1
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Cronin, J. J.
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D'Souza, Clare M.
1
Davari, Arezoo
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Fraj, Elena
1
Gilmore, Andrew
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Gleim, Mark R.
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Leckie, Civilai
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Lin, Jialing
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Lobo, Antonio
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Martínez, Eva
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Matute, Jorge
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Nam Thanh Nguyen
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Saran, Saman Mirzaie
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Smith, Jeffery S.
1
Smith, Katherine T.
1
Smith, Katherine Taken
1
Strutton, David
1
Sullivan Mort, Gillian
1
Taghian, Mehdi
1
Thi Thu Hoai Phan
1
Thu Huong Pham
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Journal of strategic marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Marketing Intelligence & Planning
19
Journal of Consumer Marketing
17
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Strategic Direction
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Amfiteatru Economic Journal
7
Asia Pacific journal of marketing and logistics
7
International Journal of Contemporary Hospitality Management
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
International journal of production economics
6
Journal of Business Research
6
Journal of Islamic marketing
6
Journal of global marketing
6
Springer eBook Collection
6
Asian Journal of Empirical Research
5
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
3
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
4
An evaluation of the role of
green
marketing
and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
5
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
6
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
7
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
8
Longitudinal study of
green
marketing
strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
9
Green
marketing
strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena
;
Martínez, Eva
;
Matute, Jorge
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
Saved in:
10
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Smith, Katherine T.
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 437-450
Persistent link: https://www.econbiz.de/10008758742
Saved in:
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