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~isPartOf:"Journal of strategic marketing"
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Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Mobile Anwendung
3
Mobile application
3
Relationship marketing
3
Telecommunications
3
Telecommunications industry
3
Telekommunikation
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Telekommunikationssektor
3
Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Mobile Business
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Online-Marketing
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Advertising
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Advertising effects
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Apps
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Australien
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Brand image
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Cluster analysis
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Clusteranalyse
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Customer Loyalty
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Customer retention
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Dienstleistungsqualität
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Digital Natives
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Diversification
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Diversifikation
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Emotion
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Firm performance
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Smith, Katherine Taken
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Apostolos, Giovanis
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Aroean, Lukman
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Dinsmore, John
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Diwan, Saloni Pawan
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Dugan, Riley G.
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Harrigan, Kathryn Rudie
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Kitchen, Philip James
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Konstantoulaki, Kleopatra
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Lim, Weng Marc
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Linnhoff, Stefan
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Manral, Lalit
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Martin, Roy
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Norbani Che Ha
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Rasul, Tareq Faizur
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Rizomyliotis, Ioannis
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Saroha, Rituraj
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Soleimani, Samaneh
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Turner, Colin
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Journal of strategic marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
735
Information economics and policy : IEP
170
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
129
Technological forecasting & social change : an international journal
121
SpringerLink / Bücher
89
NBER working paper series
85
Discussion paper series / IZA
81
Kom / Kommission der Europäischen Gemeinschaften
80
Working paper
76
Journal of retailing and consumer services
71
CESifo working papers
62
Working paper / Eurofound
59
Industrial relations and social dialogue
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Journal of business research : JBR
55
Europäische Hochschulschriften / 5
54
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
50
NBER Working Paper
47
Applied economics
45
International journal of networking and virtual organisations : IJNVO
45
Journal of regulatory economics
44
Working paper / National Bureau of Economic Research, Inc.
43
International journal of business information systems : IJBIS
42
International journal of industrial organization
42
AGDI working paper
41
Discussion paper / Centre for Economic Policy Research
41
New technology, work and employment
41
OECD Digital Economy Papers
41
Policy research working paper : WPS
40
Discussion papers / CEPR
39
GLO discussion paper
39
IZA Discussion Paper
38
Law and economics of international telecommunications
37
Review of industrial organization : RIO
37
Gabler Edition Wissenschaft
36
Handbook of research in mobile business : technical, methodological, and social perspectives
36
OECD working papers
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Discussion paper / Tinbergen Institute
33
Industrial and corporate change
33
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ECONIS (ZBW)
10
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1
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
2
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
3
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
4
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
5
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
6
The performance implications of demand-side diversification : evidence from the US telecommunications sector, 1990–1996
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011587726
Saved in:
7
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
8
Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James
;
Martin, Roy
;
Norbani Che Ha
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
Saved in:
9
A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
Saved in:
10
Combating commoditisation in service provision: evidence from the UK telecommunications market
Turner, Colin
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10003927499
Saved in:
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