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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Bibliometrie"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Bibliometrie
Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
174
Marketingmanagement
174
Consumer behaviour
31
Konsumentenverhalten
31
Theorie
25
Theory
25
Beziehungsmarketing
24
Relationship marketing
24
Marketing strategy
16
Market research
15
Marketing
15
Marktforschung
15
Brand image
13
Firm performance
13
Internet marketing
13
Markenimage
13
Online-Marketing
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Unternehmenserfolg
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Brand management
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Innovation
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Resource-based view
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Pricing strategy
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Vertriebsweg
10
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Corporate Social Responsibility
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Choi, Seung-chan
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Harker, Patrick T.
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Kumar, V.
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Raju, Jagmohan Singh
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1
Brasel, S. Adam
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1
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
9
Faculty & research / Insead : working paper series
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International review on public and non-profit marketing
5
Marketing intelligence & planning
5
The journal of business & industrial marketing
5
The marketing review
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Review of marketing research
4
International journal of business and globalisation : IJBG
3
International journal of business environment : IJBE
3
International journal of wine business research : IJWBR
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Management decision : MD
3
The journal of brand management : an international journal
3
Asia Pacific journal of management
2
Asia Pacific journal of marketing and logistics
2
Asian journal of management cases
2
Baltic journal of management
2
Business horizons
2
ERIM report series research in management
2
European journal of operational research : EJOR
2
European management journal
2
European research studies
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Gabler Edition Wissenschaft
2
Harvard business review : HBR
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
26
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
4
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
5
Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.
;
Watson, George F., IV.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
8
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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