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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Internet marketing"
~subject:"Price competition"
~subject:"Vertriebsweg"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Internet marketing
Price competition
Vertriebsweg
Wettbewerbsstrategie
Marketing management
169
Marketingmanagement
169
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
25
Theory
25
Beziehungsmarketing
21
Relationship marketing
21
Market research
15
Marketing
15
Marketing strategy
15
Marktforschung
15
Firm performance
13
Online-Marketing
13
Unternehmenserfolg
13
Brand image
12
Innovation
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Markenimage
12
Resource-based view
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Ressourcenorientierter Ansatz
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USA
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United States
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Bibliometrics
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11
Brand management
11
Markenführung
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Competitive strategy
10
Preismanagement
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Pricing strategy
10
Brand
9
Distribution channel
9
Markenartikel
9
Competitive advantage
8
Corporate Social Responsibility
8
Corporate social responsibility
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Market entry
8
Marketing theory
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34
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Choi, Seung-chan
2
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2
Harker, Patrick T.
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Homburg, Christian
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of strategic marketing
23
International journal of internet marketing and advertising : IJIMA
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of retailing and consumer services
19
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
SpringerLink / Bücher
13
Europäische Hochschulschriften / 5
12
European journal of marketing : EJM
11
Journal of retailing
11
Gabler Edition Wissenschaft
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
European research studies
9
Handbuch Multi-Channel-Marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
9
Journal of marketing management : MM
9
Marketing intelligence & planning
9
Journal of internet commerce
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Schriften zu Marketing und Management
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
International journal of advertising : the review of marketing communications
7
Premier reference source
7
Springer eBook Collection / Business and Economics
7
Contemporary research in e-branding
6
Faculty & research / Insead : working paper series
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Marketing letters : a journal of research in marketing
6
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ECONIS (ZBW)
34
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1
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
5
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
6
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
7
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
8
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
9
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
10
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
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