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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Marketing strategy"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Marketing strategy
Price competition
Wettbewerbsstrategie
Marketing management
169
Marketingmanagement
169
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
25
Theory
25
Beziehungsmarketing
21
Relationship marketing
21
Market research
15
Marketing
15
Marktforschung
15
Firm performance
13
Internet marketing
13
Online-Marketing
13
Unternehmenserfolg
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Brand image
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Innovation
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Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
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USA
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United States
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Bibliometrics
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Bibliometrie
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Brand management
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Markenführung
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Competitive strategy
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Preismanagement
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Pricing strategy
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Brand
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Distribution channel
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Markenartikel
9
Vertriebsweg
9
Competitive advantage
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Corporate Social Responsibility
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Corporate social responsibility
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30
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Morgan, Neil A.
3
Choi, Seung-chan
2
DeSarbo, Wayne
2
Feng, Hui
2
Harker, Patrick T.
2
Homburg, Christian
2
Kumar, V.
2
Raju, Jagmohan Singh
2
Varadarajan, Rajan
2
Whitler, Kimberly A.
2
Arnold, Mark J.
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Carlson, Brad D.
1
Chan, Tat
1
Chari, Simos
1
Chen, Haipeng
1
Ching, Andrew
1
Cotton, Christopher
1
Dahl, Darren W.
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dixit, Ashutosh
1
Eggert, Andreas
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Frow, Pennie
1
Fürst, Andreas
1
Grewal, Dhruv
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hanson, Sara
1
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1
Hong, Yuan
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Ishihara, Masakazu
1
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1
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of wine business research : IJWBR
11
The journal of business & industrial marketing
11
AMS review : official publication of the Academy of Marketing Science
10
Business horizons
10
Marketing intelligence & planning
10
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
Journal of retailing and consumer services
8
Journal of strategic marketing
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Marketing letters : a journal of research in marketing
6
Schriften zu Marketing und Management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Business Research
5
The journal of product & brand management
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International business review : the official journal of the European International Business Academy
4
International journal of contemporary hospitality management
4
African journal of business and economic research : AJBER
3
American Journal of Business
3
Asia Pacific journal of marketing and logistics
3
Asian Agricultural Research
3
Berichte aus der Betriebswirtschaft
3
European journal of marketing
3
European management journal
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of emerging markets
3
Journal of business economics : JBE
3
Journal of research in marketing and entrepreneurship
3
Management decision : MD
3
Managerial Finance
3
Quality & Quantity: International Journal of Methodology
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
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ECONIS (ZBW)
30
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1
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012434086
Saved in:
5
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
6
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
7
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
8
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
9
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
10
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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