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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Preismanagement"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Preismanagement
Price competition
Wettbewerbsstrategie
Marketing management
169
Marketingmanagement
169
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
25
Theory
25
Beziehungsmarketing
21
Relationship marketing
21
Market research
15
Marketing
15
Marketing strategy
15
Marktforschung
15
Firm performance
13
Internet marketing
13
Online-Marketing
13
Unternehmenserfolg
13
Brand image
12
Innovation
12
Markenimage
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
USA
12
United States
12
Bibliometrics
11
Bibliometrie
11
Brand management
11
Markenführung
11
Competitive strategy
10
Pricing strategy
10
Brand
9
Distribution channel
9
Markenartikel
9
Vertriebsweg
9
Competitive advantage
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Market entry
8
Marketing theory
8
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Article
22
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22
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English
22
Author
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Villas-Boas, J. Miguel
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Feng, Hui
1
Fraser, Cynthia
1
Fürst, Andreas
1
Ginter, James L.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Homburg, Christian
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jaikumar, Ramchandran
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Mehra, Amit
1
Morgan, Neil A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pierce, Lamar
1
Popescu, Ioana
1
Rangan, V. Kasturi
1
Rao, Vithala R.
1
Rego, Lopo L.
1
Reimers, Imke
1
Scheinker, Eugen
1
Schmidt, Klaus M.
1
Shen, Qiaowei
1
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Published in...
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
15
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
8
European journal of operational research : EJOR
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Schriften zu Marketing und Management
6
SpringerLink / Bücher
6
European journal of marketing : EJM
5
Journal of business economics : JBE
5
Journal of retailing and consumer services
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of industrial organization
4
International journal of wine business research : IJWBR
4
Journal of retailing
4
Lehrbuch
4
Marketing letters : a journal of research in marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Springer eBook Collection / Business and Economics
4
Transportation research / E : an international journal
4
Asia Pacific journal of marketing and logistics
3
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of business and globalisation : IJBG
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
The marketing review
3
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
3
Baltic journal of management
2
Business horizons
2
CESifo Working Paper Series
2
DUV / Wirtschaftswissenschaft
2
De Gruyter Studium
2
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ECONIS (ZBW)
22
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1
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22
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
7
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
8
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
9
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
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