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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Proceedings in Business and Economics"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Brand management
88
Markenführung
88
Consumer behaviour
63
Brand image
43
Markenimage
43
Brand
30
Markenartikel
29
Social Web
20
New product development
17
Produktentwicklung
16
Einzelhandel
14
Retail trade
14
Beziehungsmarketing
12
Relationship marketing
12
Innovation
11
Handelsmarke
10
Marketing management
10
Marketingmanagement
10
Welt
10
World
10
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Store brand
9
Werbewirkung
9
Branchenentwicklung
8
Kaufentscheidung
8
Purchase decision
8
Sector development
8
Brand extension
6
Markentransfer
6
Brand equity
5
Branding
5
Markenpolitik
5
Customer satisfaction
4
Digitalisierung
4
Digitization
4
E-commerce
4
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44
Free
6
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Article
52
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13
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Article in journal
52
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52
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7
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1
Conference proceedings
1
Sammelwerk
1
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English
65
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Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Homburg, Christian
3
Ailawadi, Kusum L.
2
Brasel, S. Adam
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Kumar, V.
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Baker, Julie
1
Baker, Thomas L.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Brady, Michael K.
1
Breugelmans, Els
1
Brocato, E. Deanne
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chabowski, Brian R.
1
Chandrasekaran, Deepa
1
Chang, Yaping
1
Chen, Qimei
1
Chernev, Alexander
1
Coulter, Robin A.
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Delre, Sebastiano A.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Dunn, Lea
1
Eisend, Martin
1
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Institution
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Published in...
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Journal of the Academy of Marketing Science
Springer Proceedings in Business and Economics
Journal of business research : JBR
430
The journal of product & brand management
297
The journal of brand management : an international journal
288
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
63
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
61
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
57
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
50
International marketing review
49
Journal of marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
Journal of strategic marketing
47
Cogent business & management
46
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
65
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
5
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph
(
ed.
);
Ingarao, Aurore
(
ed.
)
-
International Colloquium on Brand, Label and Product …
-
2022
market trends,
branding
of local brands, territorial impact on brand/label/product, theoretical and managerial research …
Persistent link: https://www.econbiz.de/10013167270
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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