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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ko, Eunju"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~person:"Thaichon, Park"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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9
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9
Marketingmanagement
9
Market research
6
Marktforschung
6
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4
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Ko, Eunju
Kumar, V.
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Thaichon, Park
Grewal, Dhruv
8
Homburg, Christian
8
Ruyter, Ko de
6
Scheer, Lisa K.
6
Lam, Son K.
5
Wieseke, Jan
5
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Blut, Markus
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Noble, Stephanie M.
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Sesé, F. Javier
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Sotgiu, Francesca
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Tillmanns, Sebastian
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2
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2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
23
Journal of marketing
23
Journal of retailing and consumer services
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing research : JMR
10
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international marketing
8
Legends in marketing
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
5
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of strategic marketing
3
Review of marketing research
3
Services marketing quarterly
3
SpringerLink / Bücher
3
Transforming relationship marketing : strategies and business models in the digital age
3
AMS review : official publication of the Academy of Marketing Science
2
Customer engagement marketing
2
Developing digital marketing : relationship perspectives
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
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ECONIS (ZBW)
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1
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
2
Unlocking the power of
marketing
: understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Social coupons as a
marketing
strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Customer inertia
marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
7
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
8
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
9
Dependence and interdependence in
marketing
relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
10
Structural
marketing
: using organizational structure to achieve
marketing
objectives
Lee, Ju-Yeon
;
Kozlenkova, Irina V.
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
Saved in:
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