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~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
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Innovation
Marketingtheorie
Online-Marketing
Marketing management
109
Marketingmanagement
109
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Relationship marketing
16
Marketing strategy
15
Marketing
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Firm performance
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmenserfolg
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Internet marketing
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Arunachalam, S.
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
67
Journal of business research : JBR
57
SpringerLink / Bücher
32
Journal of strategic marketing
31
The journal of business & industrial marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of marketing management : MM
19
Springer eBook Collection
16
Marketing intelligence & planning
15
Journal of marketing communications
14
European journal of marketing : EJM
13
International journal of innovation management
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Cogent business & management
10
Legends in marketing
10
European research studies
9
Journal of retailing and consumer services
9
The marketing review
9
International journal of technology management : IJTM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Marketing theory
8
Australasian marketing journal
7
Business horizons
7
International journal of advertising : the review of marketing communications
7
Journal of historical research in marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing i menedžment innovacij : m&mi
7
Marketing theory and applications
7
Strategic market creation : a new perspective on marketing and innovation management
7
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ECONIS (ZBW)
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1
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
5
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
6
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
7
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
8
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
9
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
10
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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