//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Social web
Marketing management
114
Marketingmanagement
114
Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
19
Relationship marketing
19
Marketing strategy
16
Marketing
13
Firm performance
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Unternehmenserfolg
12
Brand image
11
Markenimage
11
Brand management
10
Internet marketing
10
Markenführung
10
Market research
10
Marktforschung
10
Online-Marketing
10
Bibliometrics
9
Bibliometrie
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Strategic management
8
Strategisches Management
8
USA
8
United States
8
Competitive advantage
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing theory
7
Nachhaltige Entwicklung
7
Social Web
7
Sustainable development
7
Wettbewerbsvorteil
7
Customer value
6
Dynamic capabilities
6
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Adjei, Mavis T.
1
Agnihotri, Raj
1
Almeida, Marcos Inácio Severo de
1
Arunachalam, S.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Cheng, Yimin
1
Clark, Terry D.
1
Dahl, Darren W.
1
DeLeon, Anthony J.
1
Fang, Eric
1
Feng, Hui
1
Greene, Mallik
1
Gu, Flora Fang
1
Hanson, Sara
1
Hodis, Monica
1
Jiang, Lan
1
Key, Thomas Martin
1
Kumar, V.
1
Larimo, Jorma
1
Leonidou, Leonidas C.
1
Leung, Fine F.
1
Li, Fangfang
1
Lusch, Robert F.
1
Mele, Cristina
1
Morgan, Neil A.
1
Morgan, Robert
1
Noble, Charles H.
1
Noble, Stephanie M.
1
Orazi, Davide Christian
1
Palmatier, Robert W.
1
Paulich, Brianna JeeWon
1
Pels, Jaqueline
1
Rajaratnam, Daniel
1
Ranjan, Bhoomija
1
Sheth, Jagdish N.
1
Silva, Nôga Simões De Arruda Corrêa da
1
Sridhar, Shrihari
1
Storbacka, Kaj
1
Uslay, Can
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
18
SpringerLink / Bücher
17
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Lehrbuch
13
Business horizons
12
AMS review : official publication of the Academy of Marketing Science
11
Journal of strategic marketing
11
Springer eBook Collection
11
Journal of marketing communications
10
Legends in marketing
10
Marketing intelligence & planning
10
Journal of marketing
9
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing theory and applications
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
McGraw-Hill/Irwin series in marketing
5
The marketing review
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of marketing education : JME
4
Journal of open innovation : technology, market, and complexity
4
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
2
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
3
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
6
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
9
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
10
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->