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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Guidebook"
~type_genre:"Handbook"
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Search: subject:"Markenartikel"
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Brand image
Brand management
76
Markenführung
76
Consumer behaviour
56
Konsumentenverhalten
56
Markenimage
55
Brand
30
Markenartikel
29
Beziehungsmarketing
16
Relationship marketing
16
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12
Marketingmanagement
12
Innovation
11
Brand extension
10
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10
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9
Social Web
9
Social web
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Werbewirkung
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New product development
7
Internet marketing
6
Online-Marketing
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Produktentwicklung
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5
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Firmenimage
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Innovation management
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Innovationsmanagement
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Marketing theory
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4
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Article in journal
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Aufsatz in Zeitschrift
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English
55
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Brasel, S. Adam
2
He, Yi
2
Khamitov, Mansur
2
Wentzel, Daniel
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Arnold, Mark J.
1
Baker, Thomas L.
1
Ballings, Michel
1
Baumeister, Christoph
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Bei, Lien-ti
1
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1
Bodur, H. Onur
1
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1
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1
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1
Carrillat, François A.
1
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1
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1
Chang, Sue Ryung
1
Chang, Yaping
1
Chatterjee, Rabikar
1
Chen, Qimei
1
Cleeren, Kathleen
1
Cornwell, T. Bettina
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Dekimpe, Marnik G.
1
Delre, Sebastiano A.
1
Diamantopoulos, Adamantios
1
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1
Dunn, Lea
1
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1
Enkawa, Takao
1
Erdem, Tülin
1
Erkin, Aras
1
Fajardo, Tatiana M.
1
Folkes, Valerie S.
1
Frank, Björn
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
55
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55
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date (oldest first)
1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
4
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
5
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
6
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
7
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
8
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
9
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
10
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
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