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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Markenführung
Virales Marketing
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Werbewirkung
14
Theorie
13
Theory
13
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
11
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Article
83
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83
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English
83
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Grewal, Dhruv
4
Hennig-Thurau, Thorsten
3
Kumar, V.
3
Biswas, Dipayan
2
Brasel, S. Adam
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Homburg, Christian
2
Kupfer, Ann-Kristin
2
Lehmann, Donald R.
2
Noble, Stephanie M.
2
Ozkaya, H. Erkan
2
Rapp, Adam
2
Ruyter, Ko de
2
Taube, Markus
2
Wetzels, Martin
2
Abril Barrie, Carmen
1
Aguirre, Elizabeth
1
Albrecht, Carmen-Maria
1
Alden, Dana
1
Alexandrov, Aliosha
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Arnold, Mark J.
1
Arora, Raj
1
Babakus, Emin
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Julie
1
Baker, Thomas L.
1
Baumeister, Christoph
1
Bayón, Tomás
1
Beck, Joshua T.
1
Beckers, Sander F. M.
1
Bei, Lien-ti
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Berger, Axel
1
Bergkvist, Lars
1
Bleier, Alexander
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
734
Journal of business research : JBR
622
The journal of product & brand management
297
The journal of brand management : an international journal
280
Journal of retailing
151
Psychology & marketing
150
International journal of retail & distribution management
137
International journal of hospitality management
135
The international review of retail, distribution and consumer research
130
European journal of marketing : EJM
119
Asia Pacific journal of marketing and logistics
110
Journal of marketing communications
106
Marketing intelligence & planning
90
International journal of internet marketing and advertising : IJIMA
88
Journal of strategic marketing
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
International journal of consumer studies
84
Journal of marketing
83
Cogent business & management
80
International journal of retail and distribution management
80
Journal of international consumer marketing
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Journal of promotion management : innovations in planning and applied research
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Marketing letters : a journal of research in marketing
73
International journal of advertising : the review of marketing communications
72
International journal of electronic marketing and retailing : IJEMR
69
The journal of consumer marketing
68
Journal of marketing management : MM
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of contemporary hospitality management
61
Journal of global marketing
59
Journal of fashion marketing and management
57
Journal of travel and tourism marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
56
Journal of promotion management : JPM
56
Tourism management : research, policies, practice
56
International marketing review
54
The journal of services marketing
54
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ECONIS (ZBW)
83
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
5
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
6
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
7
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
8
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
9
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
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