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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
83
Markenführung
83
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
61
Brand
36
Markenartikel
34
Beziehungsmarketing
18
Relationship marketing
18
Marketing management
13
Marketingmanagement
13
Innovation
11
Brand extension
10
Markentransfer
10
Advertising effects
9
Social Web
9
Social web
9
Werbewirkung
9
New product development
7
Internet marketing
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
5
Customer satisfaction
5
Erfolgsfaktor
5
Kundenzufriedenheit
5
Market research
5
Marktforschung
5
Success factor
5
Brand loyalty
4
Branding
4
Corporate reputation
4
Einzelhandel
4
Firm performance
4
Firm value
4
Innovation management
4
Innovationsmanagement
4
Markentreue
4
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6
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Article
63
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Article in journal
Conference paper
Aufsatz in Zeitschrift
63
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English
63
Author
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Brasel, S. Adam
2
He, Yi
2
Hoyer, Wayne D.
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Kupfer, Ann-Kristin
2
Suri, Anshu
2
Wentzel, Daniel
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Arnold, Mark J.
1
Astvansh, Vivek
1
Bahadir, S. Cem
1
Baker, Thomas L.
1
Ballings, Michel
1
Barnes, Aaron J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
Chang, Sue Ryung
1
Chang, Yaping
1
Chatterjee, Rabikar
1
Chen, Qimei
1
Cleeren, Kathleen
1
Cornwell, T. Bettina
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Damavandi, Hoorsana
1
Davvetas, Vasileios
1
DePaoli, Alexander
1
Dekimpe, Marnik G.
1
Delre, Sebastiano A.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
502
The journal of brand management : an international journal
377
The journal of product & brand management
313
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
107
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
100
Journal of marketing communications
93
Marketing intelligence & planning
85
International journal of hospitality management
80
Journal of international consumer marketing
77
Journal of strategic marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International marketing review
69
Journal of global marketing
65
Journal of marketing management : MM
65
Journal of marketing
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
59
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
53
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
Qualitative market research : an international journal
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
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ECONIS (ZBW)
63
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1
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
4
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
5
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
6
Brand warmth elicits feedback, not complaints
Astvansh, Vivek
;
Suri, Anshu
;
Damavandi, Hoorsana
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1107-1129
Persistent link: https://www.econbiz.de/10015048132
Saved in:
7
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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