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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
172
Konsumentenverhalten
172
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
Brand management
76
Markenführung
76
Market research
60
Marktforschung
60
Marketing
54
Lieferantenmanagement
52
Supplier relationship management
52
Customer satisfaction
51
Kundenzufriedenheit
51
Marketing theory
48
Marketingtheorie
48
Brand image
46
Markenimage
46
USA
45
United States
45
Firm performance
37
Dienstleistungsqualität
36
Internet marketing
36
Online-Marketing
36
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36
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36
Social Web
34
Social web
34
Innovation
31
Salespeople
30
Verkaufspersonal
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Brand
28
Markenartikel
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25
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Palmatier, Robert W.
16
Homburg, Christian
14
Kumar, V.
12
Grewal, Dhruv
11
Morgan, Neil A.
10
Hult, G. Tomas M.
8
Lusch, Robert F.
8
Ruyter, Ko de
8
Calantone, Roger J.
7
Varadarajan, Rajan
7
Lam, Son K.
6
Scheer, Lisa K.
6
Voorhees, Clay M.
6
Bagozzi, Richard P.
5
Fürst, Andreas
5
Kozlenkova, Irina V.
5
Vargo, Stephen L.
5
Wieseke, Jan
5
Arunachalam, S.
4
Chabowski, Brian R.
4
Cronin, J. J.
4
Di Benedetto, C. Anthony
4
Evans, Kenneth R.
4
Feng, Hui
4
Gremler, Dwayne D.
4
Grégoire, Yany
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Katsikeas, Constantine S.
4
Luo, Xueming
4
Mentzer, John T.
4
Noble, Stephanie M.
4
Rapp, Adam
4
Rust, Roland T.
4
Shankar, Venkatesh
4
Steinhoff, Lena
4
Arnold, Mark J.
3
Bayus, Barry L.
3
Bleier, Alexander
3
Blut, Markus
3
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Academy of Marketing Science
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
567
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567
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Non-face emojis in digital
marketing
: effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
3
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
4
The value relevance of digital
marketing
capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
5
Trust in blockchain-enabled exchanges : duture directions in blockchain
marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
6
The role of
marketing
in new ventures : How
marketing
activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
Marketing
research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
The future of digital technologies in
marketing
: a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
10
Online influencer
marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
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