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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Journal of marketing
2
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
Annals of marketing-mba
1
Baltic Journal of Economic Studies
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European journal of marketing
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HEC Paris research paper series
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International journal of innovation management
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing Letters
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Wharton Customer Analytics Research Paper
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ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ
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Общество: политика, экономика, право
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
The effect of
marketing
department
power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
3
Me, myself, and I : influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Arora, Sandeep
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 633-656
Persistent link: https://www.econbiz.de/10011772288
Saved in:
4
The loss of the
marketing
department
’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
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