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~isPartOf:"Legends in marketing"
~language:"ell"
~language:"eng"
~person:"Monroe, Kent B."
~person:"Rao, Vithala R."
~type:"book"
~type_genre:"Sammlung"
~type_genre:"Statistics"
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Conjoint analysis
4
Conjoint-Analyse
4
Marketing theory
4
Marketingtheorie
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Paul E. Green
4
Preismanagement
3
Pricing strategy
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13
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Monroe, Kent B.
Rao, Vithala R.
Sheth, Jagdish N.
44
Wind, Yoram
10
Krishnan, Balaji C.
9
Green, Paul E.
7
Zaltman, Gerald
6
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ECONIS (ZBW)
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Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
3
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
6
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
7
Legends in marketing: Kent B. Monroe
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009233650
Saved in:
8
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
Saved in:
9
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
10
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
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