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Search: subject_exact:"Markenpolitik"
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Brand management
15
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15
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4
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3
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1999-2008
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Chien, Yung-Hsin
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MSI reports : working paper series
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
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ECONIS (ZBW)
15
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1
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
2
Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun
;
Lou, Yung-chien
;
Bei, Lien-ti
;
Monroe, …
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 141-188
Persistent link: https://www.econbiz.de/10009726048
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
4
Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003950162
Saved in:
5
No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael
;
Whitler, Kimberly
;
Hoegg, JoAndrea
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
Saved in:
6
The branding of next-generation products
Bertini, Marco
;
Gourville, John T.
;
Ofek, Elie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 25-43
Persistent link: https://www.econbiz.de/10003579917
Saved in:
7
Brand portfolio strategy and firm performance ; Report No. 06-101
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10003340365
Saved in:
8
Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
Saved in:
9
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
10
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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