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~isPartOf:"Management research review"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market research"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market research
Price competition
Marketing management
77
Marketingmanagement
77
Theorie
22
Theory
22
Consumer behaviour
12
Konsumentenverhalten
12
Innovation
11
Preismanagement
9
Pricing strategy
9
Beziehungsmarketing
8
Competitive strategy
8
Marktforschung
8
Relationship marketing
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Markenartikel
7
Market entry
7
Markteintritt
7
USA
7
United States
7
Vertriebsweg
7
Firm performance
6
Internet marketing
6
Online-Marketing
6
Unternehmenserfolg
6
Brand management
5
Game theory
5
KMU
5
Markenführung
5
SME
5
Spieltheorie
5
competitive strategy
5
Market orientation
4
Marketing
4
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
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Article
13
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13
Aufsatz in Zeitschrift
13
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English
13
Author
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Anderson, Melissa
1
Boleslavsky, Raphael
1
Bolton, Nicola
1
Bradlow, Eric T.
1
Chao, Mike Chen-Ho
1
Ching, Andrew
1
Cotton, Christopher
1
Farooq, Rayees
1
Feit, Elea McDonnell
1
Fleming, Scott
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hauser, John R.
1
Hippel, Eric von
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kumar, Subodha
1
Lord, Rhiannon
1
Mehra, Amit
1
Nasiry, Javad
1
Popescu, Ioana
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Roberts, John H.
1
Spillan, John E.
1
Urban, Glen L.
1
Vij, Sandeep
1
Zantedeschi, Daniel
1
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Management research review
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
European journal of operational research : EJOR
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
SpringerLink / Bücher
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
De Gruyter Studium
2
De Gruyter eBook-Paket Wirtschaftswissenschaften
2
Decision sciences : DS
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Faculty & research / Insead : working paper series
2
Fundamentals of marketing research ; Vol. 6
2
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ECONIS (ZBW)
13
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1
Toward the measurement of market orientation : scale development and validation
Farooq, Rayees
;
Vij, Sandeep
- In:
Management research review
45
(
2022
)
10
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013361467
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
5
Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon
;
Bolton, Nicola
;
Fleming, Scott
; …
- In:
Management research review
39
(
2016
)
7
,
pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
9
The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho
;
Spillan, John E.
- In:
Management research review
33
(
2010
)
5/6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
Saved in:
10
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
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