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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Markenartikel"
~subject:"Preismanagement"
~subject:"Price competition"
~subject:"USA"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Markenartikel
Preismanagement
Price competition
USA
Marketing management
60
Marketingmanagement
60
Theorie
22
Theory
22
Consumer behaviour
9
Konsumentenverhalten
9
Pricing strategy
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Market entry
7
Markteintritt
7
Vertriebsweg
7
Beziehungsmarketing
5
Game theory
5
Market research
5
Marktforschung
5
Relationship marketing
5
Spieltheorie
5
competitive strategy
5
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
United States
4
game theory
4
marketing strategy
4
price discrimination
4
Advertising
3
Competition
3
Corporate planning
3
Entscheidung unter Unsicherheit
3
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24
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24
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English
24
Author
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Brown, Christina L.
1
Caldieraro, Fabio
1
Carpenter, Gregory S.
1
Ching, Andrew
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Fraser, Cynthia
1
Ginter, James L.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Huff, Lenard C.
1
Hwang, Minha
1
Ishihara, Masakazu
1
Jaikumar, Ramchandran
1
Kumar, Subodha
1
Kumar, V.
1
Lattin, James M.
1
Mehra, Amit
1
Meyer, Marc H.
1
Moore, Don A.
1
Nasiry, Javad
1
Pancras, Joseph
1
Popescu, Ioana
1
Radzevick, Joseph R.
1
Rangan, V. Kasturi
1
Rao, Vithala R.
1
Reimers, Imke
1
Roberts, Edward B.
1
Robinson, William Thomas
1
Schmidt, Klaus M.
1
Shen, Qiaowei
1
Spann, Martin
1
Sriram, S.
1
Subramanian, Upender
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
44
Journal of marketing
25
The journal of brand management : an international journal
24
European journal of marketing : EJM
20
Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of product & brand management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Journal of marketing communications
13
Journal of marketing management : MM
13
Journal of strategic marketing
12
SpringerLink / Bücher
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Journal of advertising research
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Marketing intelligence & planning
10
Harvard business review : HBR
9
Journal of business strategy
8
Journal of marketing research : JMR
8
Journal of retailing
8
Psychology & marketing
8
The marketing review
8
European journal of operational research : EJOR
7
International journal of wine business research : IJWBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing theory and practice
7
MSI reports : working paper series
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Report / Marketing Science Institute
7
Series / American Marketing Association
7
AMS review : official publication of the Academy of Marketing Science
6
American journal of agricultural economics
6
Australasian marketing journal
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of industrial organization
6
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ECONIS (ZBW)
24
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1
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
7
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
8
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
9
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
10
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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