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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Internet marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
586
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Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection
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Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of hospitality management
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NBER working paper series
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Tourism management : research, policies, practice
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Information systems research : ISR
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International journal of electronic marketing and retailing : IJEMR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Business horizons
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European journal of operational research : EJOR
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Journal of international consumer marketing
86
The journal of product & brand management
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Journal of marketing management : MM
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Health marketing quarterly
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ECONIS (ZBW)
152
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81
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
82
Incentive problems in performance-based online advertising pricing : cost per click vs. cost per action
Hu, Yu Jeffrey
;
Shin, Jiwoong
;
Tang, Zhulei
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2022-2038
Persistent link: https://www.econbiz.de/10011518691
Saved in:
83
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
84
Millennial-style learning : search intensity, decision making, and information sharing
Carlin, Bruce Ian
;
Jiang, Li
;
Spiller, Stephen A.
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3313-3330
Persistent link: https://www.econbiz.de/10011899776
Saved in:
85
Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T.
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
Saved in:
86
How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
87
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
88
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
89
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
90
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
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