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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Consumer goods industry"
~subject:"Germany"
~subject:"Luxury goods"
~subject:"Social Web"
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Consumer goods industry
Germany
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Brand management
47
Markenführung
47
Brand image
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenimage
37
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34
Markenartikel
34
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Esch, Franz-Rudolf
3
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Albrecht, Carmen-Maria
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Backhaus, Christof
1
Bauer, Hans H.
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Bofinger, Kerstin
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Brandstätter, Marion
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1
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1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
196
SpringerLink / Bücher
137
The journal of brand management : an international journal
132
Journal of retailing and consumer services
101
The journal of product & brand management
88
International journal of internet marketing and advertising : IJIMA
50
Journal of fashion marketing and management
43
Innovatives Markenmanagement
42
Research
41
Psychology & marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Springer eBook Collection / Business and Economics
31
International journal of advertising : the review of marketing communications
29
Gabler Edition Wissenschaft
28
Journal of marketing communications
28
Journal of marketing management : MM
28
Journal of promotion management : innovations in planning and applied research
28
Springer eBook Collection
27
Tourism management : research, policies, practice
24
Journal of global fashion marketing : JGfM
23
Asia Pacific journal of marketing and logistics
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of marketing
22
Marketing intelligence & planning
22
Business horizons
21
Journal of international consumer marketing
21
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Journal of internet commerce
18
International journal of hospitality management
17
Qualitative market research : an international journal
16
Gabler Research
15
International journal of consumer studies
15
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
15
Reihe: Marketing : MAR
15
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ECONIS (ZBW)
19
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1
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
3
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
4
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
5
Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
;
Dörfer, …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10009750430
Saved in:
6
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
7
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
8
"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
Saved in:
9
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
10
When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
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