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~isPartOf:"Marketing : journal of research and management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"spa"
~source:"econis"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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ECONIS (ZBW)
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1
Communication behavior of companies in product recalls without customer identification information
Kübler, Raoul
;
Albers, Sönke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10003976429
Saved in:
2
Differences in the ability of structural and reduced-form models to improve pricing decisions
Skiera, Bernd
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003976444
Saved in:
3
The effects of cause-related marketing campaign characteristics : a literature review
Fries, Anne
- In:
Marketing : journal of research and management
6
(
2010
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10008772669
Saved in:
4
Means-end chains : a means to which end?
Grunert, Klaus G.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
Saved in:
5
Modeling market response : trends and developments
Leeflang, Peter
;
Hunneman, Auke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
Saved in:
6
Neural net extensions of stochastic brand choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
7
Neuroscience in marketing research
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
Saved in:
8
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
Saved in:
9
eCommerce revisited : the impact of an uncoupled consumer buying process on retailing
Peters, Kay
;
Albers, Sönke
;
Asselmann, Daniel
; …
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 85-104
Persistent link: https://www.econbiz.de/10003908019
Saved in:
10
Free markets, marketing and society
Raman, Kalyan
- In:
Marketing : journal of research and management
5
(
2009
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003857586
Saved in:
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