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~isPartOf:"Marketing intelligence & planning"
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~subject:"USA"
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Search: subject_exact:"Recognition test"
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Advertising effects
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Baker, Gary A.
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Marketing intelligence & planning
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67
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International journal of advertising : the quarterly review of marketing communications
19
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13
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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American journal of agricultural economics
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Health marketing quarterly
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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Advertising and violence : concepts and perspectives
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Advertising, promotion, and new media
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Asia Pacific journal of marketing and logistics
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Services marketing quarterly
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Young consumers : insight and ideas for responsible marketers
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AEM research bulletin
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Faculty & research / Insead : working paper series
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
2
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
Saved in:
3
From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
Saved in:
4
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
5
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
6
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Saved in:
7
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
8
The effect of voice quality on ad efficacy
Wiener, Hillary J. D.
;
Chartrand, Tanya L.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
Saved in:
9
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
10
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
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