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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Cheah, Isaac"
~person:"Paul, Justin"
~subject:"Brand personality"
~subject:"Consumer behaviour"
~subject:"Cross-cultural research"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Brand personality
Consumer behaviour
Cross-cultural research
Konsumentenverhalten
Volatility
Brand management
8
Markenführung
8
Beziehungsmarketing
5
Relationship marketing
5
Brand image
4
Markenimage
4
Brand
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Australia
2
Australien
2
Brand loyalty
2
Confidence
2
Literature review
2
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2
Marktforschung
2
Public relations
2
Sustainable product
2
Vertrauen
2
Öffentlichkeitsarbeit
2
Öko-Produkt
2
Active brand
1
Advertising effects
1
Anti-brand
1
Attachment
1
Attitudes towards e-deals
1
Australian brands
1
Bibliometrics
1
Bibliometrie
1
Brand architecture
1
Brand awareness
1
Brand behaviour funnel
1
Brand experience
1
Brand strategy
1
Brand trust
1
Brand valuation
1
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Amtsdruckschrift
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Bibliografie
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Konferenzbeitrag
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Aufsatz in Zeitschrift
11
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Bang, Nguyen
Cheah, Isaac
Paul, Justin
Phau, Ian
8
Dwivedi, Yogesh Kumar
6
Arli, Denni
5
Sarkar, Abhigyan
5
Sharma, Piyush
5
Melewar, T. C.
4
Casidy, Riza
3
Chan, Ricky Y. K.
3
Das, Gopal
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Sarkar, Juhi Gahlot
3
Shareef, Mahmud Akhter
3
Shimul, Anwar Sadat
3
Simkin, Lyndon
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Williams, Michael D.
3
Brennan, Ross
2
Chaudhuri, Himadri Roy
2
Custance, Paul
2
Datta, Biplab
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Gaur, Sanjaya Singh
2
Gbadamosi, Ayantunji
2
Grace, Debra
2
Gupta, Devashish Das
2
Japutra, Arnold
2
Jayawardhena, Chanaka
2
Kaushal, Vikrant
2
Kumar, Deepak S.
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
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Marketing intelligence & planning
The marketing review
Journal of retailing and consumer services
17
Journal of business research : JBR
10
International journal of consumer studies
5
Asia Pacific journal of marketing and logistics
4
International journal of market research
4
Technological forecasting & social change : an international journal
4
Asia-Pacific journal of business administration
3
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
International journal of hospitality management
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
11
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1
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
3
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
8
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
9
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
10
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
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