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~isPartOf:"Marketing intelligence & planning"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Cheah, Isaac"
~person:"Kumar, Vikas"
~person:"Paul, Justin"
~subject:"Brand loyalty"
~subject:"Brand personality"
~subject:"Brand"
~subject:"Cross-cultural research"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Brand loyalty
Brand personality
Brand
Cross-cultural research
Konsumentenverhalten
Volatility
Consumer behaviour
8
Brand management
6
Markenführung
6
Brand image
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
3
Relationship marketing
3
Australia
2
Australien
2
Marketing management
2
Marketingmanagement
2
Self-congruence
2
Sustainable product
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Öko-Produkt
2
Active brand
1
Attitudes towards e-deals
1
Australian brands
1
Brand awareness
1
Brand commitment
1
Brand experience
1
Brand trust
1
Brand valuation
1
China
1
Confidence
1
Consumer ethnocentrism
1
Consumer motivation
1
Consumer-brand relationship
1
Consumer-perceived brand ethicality
1
Country of origin
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
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8
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Amtsdruckschrift
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Bibliografie
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Konferenzbeitrag
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8
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Bang, Nguyen
Cheah, Isaac
Kumar, Vikas
Paul, Justin
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Casidy, Riza
3
Chan, Ricky Y. K.
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Bala, Pradip Kumar
2
Bandyopadhyay, Nirmalya
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Japutra, Arnold
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Sushant
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Mishra, Sita
2
Moharana, Tapas Ranjan
2
Mou, Yupeng
2
Paramita, Widya
2
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Marketing intelligence & planning
Journal of retailing and consumer services
21
Journal of business research : JBR
13
International journal of consumer studies
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
4
International journal of market research
4
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
Asia-Pacific journal of business administration
3
European management journal
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of vacation marketing : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European business review
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services and operations management : IJSOM
1
International marketing review
1
International studies of management and organization
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
8
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
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