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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Omar, Maktoba"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Brand management
2
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2
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2
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Omar, Maktoba
Vrontis, Demetris
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Marketing intelligence & planning
Journal of business research : JBR
27
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10
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Journal for international business and entrepreneurship development
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
5
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1
Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Christophi, Michael
;
Vrontis, Demetris
;
Leonidou, Erasmia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010364051
Saved in:
2
Branding in emerging markets
Omar, Maktoba
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009156897
Saved in:
3
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
Saved in:
4
Sourcing or selling : the value flame at the base of the Pyramid
Williams Jr., Robert L.
;
Omar, Maktoba
;
Ensor, John
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10009156891
Saved in:
5
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
Saved in:
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