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~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising effects"
~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Advertising effects
Firmenimage
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Consumer behaviour
68
Konsumentenverhalten
68
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
18
Online-Marketing
18
Social Web
18
Social web
18
Designation of origin
12
Herkunftsbezeichnung
12
Brand equity
10
Brand loyalty
10
Werbewirkung
10
Corporate reputation
9
Emerging economies
8
Marketing management
8
Marketingmanagement
8
Schwellenländer
8
Customer integration
7
Kundenintegration
7
Social media
7
Brand awareness
6
China
6
Confidence
6
Destination management
6
Destinationsmanagement
6
Vertrauen
6
Brand architecture
5
International marketing
5
Internationales Marketing
5
Markentreue
5
Markenwert
5
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Arbeitspapier
Article in journal
Conference paper
Aufsatz in Zeitschrift
19
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1
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1
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English
19
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Abdullah, Zulhamri
1
Aitken, Robert
1
Alwi, Sharifah
1
Bagozzi, Richard P.
1
Bartsch, Silke
1
Borzekowski, Dina
1
Brennan, Ross
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Eshghi, Abdolreza
1
García-Madariaga, Jesús
1
Guercini, Simone
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Ismail, Shahril Azwan
1
Jerez, Miguel
1
Kapoor, Vikram
1
Li, Bin
1
Lim, Ming
1
Lin, Hsiao-Yun
1
Lloyd, Stephen
1
Lowe, Ben
1
Meland, Kjersti V.
1
Meyer, Anton
1
Moharana, Tapas Ranjan
1
Nordin, Shahrina Md
1
Pagla, Maria
1
Petrovici, Dan
1
Pradhan, Debasis
1
Qi, Zhou
1
Ramaseshan, B.
1
Ranfagni, Silvia
1
Robertson, Kirsten
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Sánchez-Iglesias, Nuria
1
Tafesse, Wondwesen
1
Tarnovskaya, Veronika
1
Tascioglu, Mertcan
1
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Marketing intelligence & planning
Journal of business research : JBR
88
The journal of brand management : an international journal
73
Journal of marketing communications
57
International journal of advertising : the review of marketing communications
51
The journal of product & brand management
51
International journal of advertising : the quarterly review of marketing communications
49
Journal of retailing and consumer services
37
Journal of advertising research
36
Psychology & marketing
36
Journal of promotion management : JPM
33
Journal of advertising : official publication of the American Academy of Advertising
29
European journal of marketing : EJM
24
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
22
Marketing : ZFP ; journal of research and management
21
Asia Pacific journal of marketing and logistics
18
Marketing letters : a journal of research in marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Corporate reputation review : an international journal
16
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of sports marketing & sponsorship
13
Journal of global marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of the Academy of Marketing Science
13
Journal of travel and tourism marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of consumer marketing
13
Journal of business ethics : JOBE
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
12
Journal of strategic marketing
12
Corporate communications : an international journal
11
International journal of contemporary hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International studies of management and organization
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
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ECONIS (ZBW)
19
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19
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
6
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
7
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
8
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
9
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
10
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
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