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~type_genre:"Article in journal"
~type_genre:"Quelle"
~type_genre:"Thesis"
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Consumer behaviour
8
Konsumentenverhalten
8
Fernsehwerbung
7
Television advertising
7
Advertising effects
4
Children
4
Kinder
4
Werbewirkung
4
Television
3
Advertising
2
Brand image
2
Brand management
2
Fernsehen
2
Humor
2
India
2
Indien
2
Markenführung
2
Markenimage
2
Advertising media
1
Arousal safety humor
1
Beijing
1
Brand
1
Brand symbolism
1
China
1
Cognition
1
Comparison
1
Consumer socialization
1
Consumer-based brand equity
1
Credibility
1
Distribution channel
1
Emotion
1
Entertainment
1
Ernährung
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Ernährungssicherung
1
Factor analysis
1
Faktorenanalyse
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Fernsehprogramm
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Food
1
Food consumption
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Food security
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English
9
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Abhishek
1
Aitken, Robert
1
Baisya, Rajat K.
1
Bakshi, Madhupa
1
Borzekowski, Dina
1
Cruthirds, Kevin W.
1
Currás-Péréz, Rafael
1
Dix, Steve
1
Khandeparkar, Kapil
1
Li, Yixuan
1
Mishra, Prashant
1
Phau, Ian
1
Priya, Pankaj
1
Robertson, Kirsten
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Sharma, Seema
1
Soni, Pavleen
1
Thyne, Maree
1
Vohra, Jyoti
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Watkins, Leah
1
Wei, Jie
1
Ying, Fan
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Marketing intelligence & planning
The journal of media economics
119
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
Europäische Hochschulschriften / 5
10
International journal of sport finance
10
International journal on media management : JMM
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
Journal of economics & management strategy : JEMS
8
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ECONIS (ZBW)
9
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1
Drivers of brand equity of
television
news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
5
A comparison of humor styles in US and Mexican
television
commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
6
Measuring situational triggers of
television
channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
7
Television
advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat K.
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
8
Children's buying behaviour in China : a study of their information sources
Ying, Fan
;
Li, Yixuan
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
Saved in:
9
What motivates consumers to teleshopping? : the impact of TV personality and audience interaction
Currás-Péréz, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 534-555
Persistent link: https://www.econbiz.de/10009384812
Saved in:
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