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Lieferantenmanagement
21
Supplier relationship management
21
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
B-to-B-Marketing
10
Business-to-business marketing
10
Brand management
8
Markenführung
8
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7
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5
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4
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Mysen, Tore
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Nguyen, Tho D.
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Svensson, Göran
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Ashnai, Bahar
1
Athanasopoulou, Pinelopi
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1
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Firdaus, Abdullah
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
849
International journal of production economics
449
Journal of business research : JBR
443
Discussion paper series / IZA
424
NBER working paper series
405
Discussion paper / Centre for Economic Policy Research
351
Working paper / National Bureau of Economic Research, Inc.
347
NBER Working Paper
329
The journal of business & industrial marketing
328
International journal of production research
321
SpringerLink / Bücher
288
Journal of economic behavior & organization : JEBO
283
CESifo working papers
276
European journal of operational research : EJOR
267
Management science : journal of the Institute for Operations Research and the Management Sciences
239
IZA Discussion Paper
219
Journal of economic theory
219
Economics letters
206
Working paper
170
Journal of purchasing and supply management
164
Gabler Edition Wissenschaft
155
Games and economic behavior
153
Europäische Hochschulschriften / 5
145
Journal of business ethics : JOBE
145
The journal of corporate finance : contracting, governance and organization
139
Discussion papers / CEPR
136
Journal of business-to-business marketing
133
The Rand journal of economics
122
European economic review : EER
116
Discussion paper
114
Journal of financial economics
111
Journal of banking & finance
107
Production and operations management : an international journal of the Production and Operations Management Society
107
Journal of operations management
106
International journal of procurement management
105
The American economic review
104
Discussion paper / Tinbergen Institute
96
Journal of retailing and consumer services
96
Transportation research / E : an international journal
95
CESifo Working Paper Series
92
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ECONIS (ZBW)
29
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
3
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix
;
Soegianto, Bambang
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
Saved in:
4
Organisational and environmental indicators of B2B sales performance
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Gøran
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10013172882
Saved in:
5
Measuring environmental performance in business to business relationships : a bibliometric review
Burki, Umar
;
Usama Najam
;
Dahlstrom, Robert
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013172926
Saved in:
6
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
7
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
8
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
9
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
10
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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