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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Johnson, Garrett A."
~person:"Katona, Zsolt"
~person:"McAlister, Leigh"
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Search: subject_exact:"Advertising response"
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Johnson, Garrett A.
Katona, Zsolt
McAlister, Leigh
Tucker, Catherine
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Schweidel, David A.
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Wilbur, Kenneth C.
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Simon Business School working paper
4
Journal of marketing
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Journal of marketing research : JMR
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Simon Business School Working Paper
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ECONIS (ZBW)
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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2
When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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3
The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
Saved in:
4
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
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5
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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6
The race for sponsored links : bidding patterns for search advertising
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003967731
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