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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Brand"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Brand
Internet marketing
103
Online-Marketing
103
Social Web
66
Social web
66
Consumer behaviour
41
Konsumentenverhalten
41
Social media
25
Online retailing
24
Online-Handel
24
E-commerce
16
Electronic Commerce
16
Advertising effects
15
Werbewirkung
15
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15
Beziehungsmarketing
13
Relationship marketing
13
Viral marketing
13
Virales Marketing
13
Internet
11
Brand management
7
Markenführung
7
Social media marketing
7
Social network
7
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7
Digital marketing
6
Digitalisierung
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Digitization
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Aurier, Philippe
1
Basuroy, Suman
1
Bautista, John Robert
1
Broz-Giroux, Anne
1
Chen, Hailiang
1
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1
Darley, William K.
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Marketing letters : a journal of research in marketing
Technological forecasting & social change : an international journal
International journal of advertising : the review of marketing communications
83
Journal of business research : JBR
75
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of retailing and consumer services
28
Journal of advertising research
26
The journal of product & brand management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
18
The journal of brand management : an international journal
17
Journal of marketing research : JMR
16
Marketing intelligence & planning
14
Psychology & marketing
14
Journal of current issues and research in advertising
13
European journal of operational research : EJOR
12
Information systems research : ISR
12
Journal of marketing
12
Quantitative marketing and economics : QME
12
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
Business horizons
10
Cogent business & management
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing research
10
Marketing science
10
Young consumers : insight and ideas for responsible marketers
10
Asia Pacific journal of marketing and logistics
9
Electronic commerce research
9
CESifo working papers
8
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ECONIS (ZBW)
19
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
5
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
6
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
7
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
8
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
9
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
10
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
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