//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Film industry"
~subject:"Word-of-mouth"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Electronic Commerce
Film industry
Word-of-mouth
Internet marketing
30
Online-Marketing
30
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
11
Social web
11
Advertising effects
8
Viral marketing
8
Virales Marketing
8
Werbewirkung
8
Werbung
8
Online retailing
7
Online-Handel
7
Internet
6
E-commerce
4
Beziehungsmarketing
3
Digital marketing
3
Relationship marketing
3
Social media
3
Brand image
2
Brand management
2
Business model
2
Content analysis
2
Cultural identity
2
Digital goods
2
Digitale Güter
2
Einzelhandel
2
Filmwirtschaft
2
Gender
2
Geschlecht
2
Geschäftsmodell
2
Kulturelle Identität
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
15
Conference paper
1
Konferenzbeitrag
1
Language
All
English
15
Author
All
Aurier, Philippe
1
Basuroy, Suman
1
Bonatti, Alessandro
1
Bowen, Melanie
1
Broz-Giroux, Anne
1
Cadario, Romain
1
Chen, Hailiang
1
Chen, Jialie
1
Darley, William K.
1
Dekimpe, Marnik G.
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Gretz, Richard T.
1
Ivaldi, Marc
1
Kim, Shinhye
1
Kordrostami, Elika
1
Lambrecht, Anja
1
Lim, Jeen-su
1
Liu, Yizao
1
Liu-Thompkins, Yuping
1
Lopez, Rigoberto A.
1
Mayer, James Mark
1
McNaught, Angela
1
Muller-Vibes, Catherine
1
Paas, Leonard J.
1
Peev, Plamen
1
Punj, Girish
1
Qiu, Liangfei
1
Rahmani, Vahid
1
Rao, Vithala R.
1
Ravid, S. Abraham Avri
1
Ruggs, Enrica N.
1
Stuart, Jennifer Ames
1
Tipgomut, Pornchanoke
1
Wen, Xiaohan
1
Yang, Linyun W.
1
Yen, Benjamin
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
81
International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of management information systems : JMIS
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of internet commerce
27
Journal of advertising research
26
Electronic commerce research
24
Journal of marketing research : JMR
21
International journal of business information systems : IJBIS
19
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
European journal of operational research : EJOR
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of marketing
16
Marketing science
16
Cogent business & management
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Electronic commerce research and applications
14
Journal of marketing research
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Quantitative marketing and economics : QME
14
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
5
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
6
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
7
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
8
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
9
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
10
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->